Alors que la semaine du climat se déroule à New-York du 24 au 30 septembre, LEGO dévoile son nouveau set Creator Expert qui sort de l’ordinaire, avec cette éolienne réalisé en collaboration avec “Vestas” le leader de l’énergie verte dans le monde.
Il s’agit du tout premier ensemble disponible qui inclus l’un des tout nouveaux éléments LEGO en plastique végétale, réalisé a base de canne à sucre. Ce set axé sur les énergies renouvelables sera disponible directement dans LEGO Stores et sur le Shop@Home à l’occasion du Black Friday le 23 novembre 2018 pour 179 euros.
L’éolienne “Vestas” Creator Expert est un set de 826 pièces mesurant près d’un mètre de haut, les pales de l’éolienne sont réglables et en plus de ça l’éolienne tourne à l’aide d’un moteur électrique LEGO. L’éolienne ce situe en haut d’une colline verdoyante accompagnée d’une belle maisonette.
Ce set marque l’engagement de LEGO dans les energies renouvelables et prépare les objectifs du Groupe LEGO qui sont d’utiliser des matériaux durables dans les produits d’ici 2030 et les emballages d’ici 2025.
Ci-dessous la présentation officielle du set.
OUT OF THE VAULT & available soon to fans – The NEW LEGO® Creator Expert Vestas® Wind Turbine
The first-time consumers can purchase a LEGO set featuring new ‘Plants from Plants’ elements – made from plant-based plastic sourced from sugarcane
A key collaboration between the LEGO Group and Vestas®, the world leader in sustainable energy solutions
Through investments in wind power the LEGO Group balances 100% of the energy used to make LEGO bricks with energy from renewable sources.
Available from Black Friday (November 23rd)
[26th September 2018] While the world-renowned New York Climate Week (24 – 30 September) is live, the LEGO Group has today unveiled the latest LEGO Creator Expert set to come ‘Out of the Vault’ – Vestas® Wind Turbine following popular demand of the original and to celebrate play, creativity and imagination whilst also raising awareness about sustainability and renewable energy in partnership with Vestas®. This is the very first set available to purchase that features one of the all-new sustainably sourced plant-based plastic LEGO elements, Plants from Plants. This renewable energy focused set will be available directly in LEGO Stores and shop.LEGO.com this Black Friday (23rd November 2018).
The LEGO Creator Expert Vestas® Wind Turbine has been designed in partnership with the sets’ namesake and world’s leading provider of sustainable energy solutions, Vestas®, who have installed 65,000 wind turbines in around 80 countries.
The 826-piece model stands nearly a meter-high towering over a wooded hill, featuring the new ‘Plants from Plants’ spruce tree. Made from plant-based plastic sourced from sugarcane, the inclusion of these elements is part of the first steps in the LEGO Group’s ambition to use sustainable materials in products by 2030 and packaging by 2025.
This latest instalment in the LEGO Creator Expert Series has been designed to provide a challenging and rewarding building experience with a touch of nostalgia, with builders discovering a house complete with a furnished patio and a working porch light and powered wind turbine, as well as three LEGO Vestas® servicemen Minifigures and a LEGO dog.
The set measures 100cm high, 72cm wide and 31cm deep and features adjustable wind blades (not as big as the real thing of course, which measures more than 2m longer than a London double-decker bus, but impressive none the least), detailed tower, movable nacelle with aircraft warning lights and power functions to automate the set.
The LEGO Vestas® Wind Turbine celebrates creativity in addition to the LEGO Group’s commitment to making a positive impact on the environment. Through investment in wind power the LEGO Group balances 100% of the energy used to make LEGO bricks with energy from renewable sources.
Tim Brooks, Vice President, Environmental Responsibility at LEGO Group commented: “We strive to make a positive impact on the environment and are committed to climate action and to use sustainable materials in products and packaging. This wind turbine celebrates our first steps in bringing these ambitions to life and we hope it will inspire builders to learn about renewable energy. In August we released the first LEGO elements made from plants and now our fans around the world can buy a LEGO set containing these unique elements.”
Morten Dyrholm, Group Senior Vice President of Marketing, Communications and Public Affairs at Vestas® said: “Today, wind energy is the cheapest source of energy in many markets, which have made wind turbines a sustainability icon across the globe and we are proud to partner with the LEGO Group on this relaunch. The original Vestas® wind turbine LEGO model was specially created for Vestas® to promote wind energy to a small audience within energy and as such, today’s relaunch to the global LEGO community tells the story of how wind energy have gone from niche to mainstream, not just within energy but the entire world.”
The LEGO Creator Expert Vestas® Wind Turbine is the latest in the Creator Expert line of products and will be available to buy on Black Friday (23rd Nov) directly from LEGO Stores and shop.LEGO.com.
Available directly from LEGO Stores & shop.LEGO.com from 23rd November
Notes to Editors
Available from shop.LEGO.com and LEGO Stores on Black Friday, 23rd November 2018
This set contains one of the all-new sustainably sourced plant-based plastic LEGO elements, Plants from Plants. There are two of these elements in each box.
For further information and imagery, please contact the LEGO press office: email@example.com / 020 3128 6600
About the LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by
Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world’s leading manufacturers of play materials.
Guided by the company spirit: “Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.
For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit http://www.LEGO.com/aboutus.
LEGO, the LEGO logo, the Minifigure, DUPLO, BIONICLE, LEGENDS OF CHIMA, DIMENSIONS, the FRIENDS logo, the MINIFIGURES logo, MINDSTORMS, MIXELS, NINJAGO and NEXO KNIGHTS are trademarks of the LEGO Group. ©2018 The LEGO Group.
About LEGO sustainability ambitions & Plants from Plants
The Vestas® Wind Turbine features LEGO tree elements made from plant-based plastic. This is the first-time consumers around the world will be able to buy a LEGO product which contains LEGO elements made from sustainably sourced materials
In 2015, the LEGO Group announced its ambition to use sustainable materials, products and packaging by 2030
In 2018 the first LEGO elements made from sustainably sourced materials were released. LEGO botanical elements such as leaves, bushes and trees are now made from plant-based plastic sourced from sugarcane
The LEGO Group aims to use sustainable materials in packaging by 2025. Ambitions include replacing single-use disposable plastics and finding recycled or sustainably sourced bio-based materials for all plastic based packaging