Ces derniers mois LEGO avait multiplié les exclusivités destinées a un marché unique. Avec notamment les références 80101 Chinese New Year’s Eve Dinner, 80102 Dragon Dance
et 80103 Dragon Boat Race réservé au marché asiatique. Ou bien encore plus récemment le buste de Dark Vador disponible en exclu a Star Wars Celebration et chez Target aux Etats-Unis.
LEGO a entendu la grogne des fans et annonce donc la fin des exclusivités géographiques a partir du 1er mai 2019, désormais les produits seront disponibles partout dans les 3 a 6 mois après leur sortie.
Attention cela ne signifie pas la fin des exclusivités, puisque certains événement comme les Comics Con, LEGO Inside tour ou la LEGO House de Billund continuerons de proposer des sets exclusifs.
De plus les produits a financement participatif comme LEGO FORMA ne sont pas concernés.
It has become apparent to us at the LEGO Group that you are dissatisfied with the recent launches of regional exclusive products. We’ve received a lot of feedback on the LEGO festival products to mark the Chinese New Year (sets 80101 and 80102), the LEGO The Movie 2 Brickheadz (41634, 41635,41636 & 41637) in the US as well as the LEGO Star Wars 20th Anniversary Darth Vader Bust (75227). Because of this feedback and concerns from you, our dedicated and most loyal fans, we have decided that regional exclusives launched after May 1, 2019 will become widely available via LEGO Brand Retail stores and LEGO Shop at Home after a limited period of time (3-6 months) of the initial launch.
In the following areas we will still be launching products, which will have a certain limitation to availability and production runs:
- Pilot projects, such as Forma, to check out markets and opportunities without being able to make them widely available.
- Gift With Purchase campaigns through LEGO Shop at Home and LEGO Brand Retail.
- Products only sold in certain experiences (for example LEGOLAND, LEGO House & LEGO Brand Retail stores).
- Special Event Sets (Comic Cons, LEGO Inside Tour).
